ByteDance Reportedly Developing AI Smart Glasses

Multiple media outlets reported that ByteDance is secretly developing a

AI smart glasses integrated with its large language model, Doubao. The product has

reportedly entered the stages of supply chain negotiations and technical finalization.

It will focus on core functions such as real-time translation, voice interaction, and

image recognition, aiming to break into the highly competitive smart wearable market

by leveraging the combined strengths of hardware, AI, and a rich content ecosystem.

The exact launch timeline and regions for ByteDance’s smart glasses have yet to be

confirmed. According to sources familiar with the matter, ByteDance is currently

negotiating with suppliers to finalize product features, technical specifications, cost,

and release schedules.

The year 2025 marks a surge in AI smart glasses launches, with tech giants such as

Samsung, Meta, Apple, and ByteDance all planning to release new AI+AR products

or expand their presence in the AI eyewear industry chain.

ByteDance’s entry adds a new dimension to this competition. Its core advantage lies

in the synergy of usage scenarios and ecosystem: platforms like TikTok and Toutiao

provide high-frequency use cases—for example, content creators using the glasses

to record videos with real-time subtitles, travelers accessing AR-guided tours

interaction.

In addition, ByteDance aims to keep hardware costs under CNY 1,500, targeting the

mass consumer market. This positions the product differently from competitors such

as Meta’s Ray-Ban glasses (priced at $299) and Xiaomi’s upcoming model that rivals

Meta, potentially accelerating price drops and widespread adoption.

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