On February 19, the global launch event for the Ne Zha 5DVR immersive exploration
project was held at the Yuezhou Yan Restaurant 5D Light & Shadow Art Center in
Shenzhen. Another immersive exploration project, 源起华夏5DVR, was also officially
unveiled. The project aims to overcome language and media barriers, enabling
China’s animation industry and IP culture to reach a global audience through
advanced 5DVR technology, driving the globalization of Chinese traditional culture.
According to reports, Ne Zha 5DVR is an original immersive exploration project
based on 5DVR technology, themed around the legendary figure Ne Zha. Through an
immersive "5D Holographic + VR theme" experience, audiences can engage with this
mythical character. The project can be applied in various settings such as experience
halls, shopping malls, and cultural tourism attractions. Launched in 2024, the project
has undergone a year of careful refinement and has earned multiple independent
intellectual property and trademark rights. It is expected to officially launch on June 1,
2025.
The release event was hosted by, Shidai Technology Group, Mdog Animation, and
Yinglian Technology, with the Yuezhou Yan Restaurant 5D Light & Shadow Art
Center as the organizer. Among the notable guests attending were Shidai
Technology Group Chairman Chen Zhaojun, Vice Chairman Ma Tianpeng, President
Huang Lin, Mdog Animation Founder and The Monkey King Returns Visual Effects
Director Pan Huaming, Mdog Animation General Manager Jin Gang, visual effects
directors Wang Qiming and Duan Shiwen, General Manager of Xinhuanet’s Cultural
Industry Center, and other industry professionals.
Huang Lin stated: " we are committed to refining every detail, aiming to present the
best work to our audience. Films, VR immersive exploration, and 5DVR belong to
different industries with considerable differences in production, allowing the audience
to experience all three. However, the team’s original mission remains unchanged: to
use technological means to let the world see the vastness of Chinese culture.
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