On February 25, it was reported that Hisense and AR company XREAL have announced a
deep strategic cooperation. Both parties stated that they will collaborate on technology,
ecosystem building, and global market expansion in the AR/AI glasses field.
It is reported that their jointly developed high-end AR viewing product will be released in the
second half of this year, with AI technology playing a key role in its development. As the first
TV manufacturer in China to integrate multi-modal large models and connect with DeepSeek,
Through deep intelligent integration technology, their AI system can not only interpret user
voice commands but also perform intent reasoning based on multi-dimensional data such as
ambient light, user location, and usage scenarios.
Li Wei, President of Hisense, said "AR glasses are the third-generation computing platform
entrance after TVs and smartphones. We are transforming our 50 years of display technology
into key parameter standards and innovative consumer products in near-eye displays
XREAL Founder and CEO Xu Chi also commented: From physical screens to spatial displays,
the AR turning point is near. We will join forces to leverage domestic industrial advantages,
persist in technological innovation, and jointly explore broader global markets."
The strategic cooperation between Hisense and XREAL in the AR/AI field covers product
development, optical display, spatial computing, intelligent imaging, AI large models, and
global sales, creating a new industry chain collaboration model between the leading display
industry and AR industry leaders. This cooperation is expected to reshape the competitive
landscape of the global AR/AI glasses industry.
Comments